At 2ndGen, the story is as important as the numbers. We go to great lengths to get to know founders, understand their story and ensure their goals are aligned with 2ndGen’s future planning. 2ndGen’s strategy sits at the epicentre of the axis between sustainability, wellness and digital transformation while remaining customer driven and adaptable.

2ndGenPartners are currently executing strategic acquisitions of lower middle market corporations in the health and wellness sector with the aim of taking advantage of the growth in social commerce. 2ndGen invests in passionate founders with proven track records of competence and expertise in their given industry, facilitating their growth while providing expert guidance on scaling all aspects of the business and efficiently integrating the company intro 2ndGen’s overall portfolio.
2ndGen help to alleviate capital constraints which stunt growth and leverage our other positions to create a competitive advantage for our companies. 2ndGen is building a platform for growing and scaling e-commerce brands from design, manufacturing, brand development, marketing services, e-commerce and expansion into brick and mortar. This platform will manage marketing and sales analytics, production and distribution, and retail channels.

Our Mission is to encourage and lift-up women’s entrepreneurship by celebrating their creativity and confidence through acquiring, scaling and growing socially responsible, digital-first brands.