2ndGen are proudly women led and focus on accelerating the well-being of our planet as well as individuals. Inspired by James E. Hughes’ book “Family Wealth”, 2ndGen was founded on the idea that each investment should positively affect future generations.

Each investment made by 2ndGen is intended to be financially sensible, socially responsible and another step towards making tomorrow a better place for all, regardless of any immutable characteristics they may posess.

The importance of diversity in background and beliefs is crucial to the operation of 2ndGen and is a main pillar of our early success.’

Sustainability plays a crucial role in 2ndGen’s investment strategy, providing a foundational value system on which to base our investment principles.